Healthcare division

Butler/Till Health

A healthy dose of innovation

Making a difference in healthcare marketing means doing things differently, so we have a greater impact on audience awareness and health. Sure, healthcare media targeting can be daunting, but it’s always doable. And while Industry challenges are universal–solutions rarely are.

  • 2020, 2019, 2018, 2017 MM&M Top 100 Healthcare Agencies
  • 2019 PM360 Elite 100 Marketing Team
  • 2018 Health Effie Finalist

Marketing healthcare holistically

At Butler/Till, we bring an integrated approach to every campaign, but it’s especially integral in the healthcare space. In this crowded, uniquely-regulated arena, true innovation requires tackling challenges from every POV, with a team of experts working in tandem to diagnose solutions both effective and efficient.

Research &?Strategy

Our deep toolbox of health-focused diagnostic abilities ensures every decision is based upon the most complete competitive and audience knowledge.

Media

Our team of healthcare media specialists mobilizes to deliver your message to the right people at precisely the right time.

Analytics

Data must not only be comprehensive but also accessible, especially in a landscape as volatile as the healthcare space.

Creative

Engage with our in-house creative healthcare experts in content creation, animation, and editorial to bring your media mix to life.

Recognize these challenges?

We thought so. But we see every one of them as an opportunity to challenge expectations and find new ways to tell authentic and impactful stories.

Challenge

Promoting healthy brand growth despite cumbersome industry regulations

Heavy regulations make our communication challenges harder—but not impossible. We work smarter to help our clients achieve critical victories.

Challenge

Connecting business results to advertising investment

Chances are, you often get asked the same question we do: “How do we know it worked?” With a combination of deep analytics, exhaustive research, and a willingness to tweak the plan along the way, we can give you answers you’ll be happy to share.

Challenge

Converting brand mistrust into earned trust

The healthcare industry has a unique set of challenges, starting with a highly skeptical audience. We’re experts at getting people to trust your brand—even when they may not entirely trust the industry.

Challenge

Creating connections with today’s savvier patients

Knowledge is power, and today’s patients are their own best advocates. Our job as healthcare marketing strategists is to respect what they know, then tell them something they don’t—and above all else, make it matter.

Our experience

We help brands connect with patients and healthcare professionals in the pharmaceutical, biotechnology, medical device, health and hospital systems, and health insurance industries. Together, we’ve solved some of their toughest marketing challenges.

  • Amgen
  • Bausch Health
  • Bristol Myers Squibb
  • Endo
  • Ferring Pharmaceuticals
  • Global Blood Therapeutics
  • Greenwich Biosciences
  • Healthfirst
  • Hologic
  • Hydrafacial
  • Ironwood
  • Rigel
  • Salix
  • Takeda
  • University of Rochester Medical Center
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