Capabilities

The art and science of standing out

Our client relationships all benefit from one or more of our three key offerings: media, analytics, and creative. We’ve applied a lifetime of learning to develop customized, innovative capabilities that work both independently and collaboratively to produce business results.

Media

With consumer behavior and technologies changing almost daily, the tried and true media planning and buying strategies of old just aren’t working anymore. These days, it’s less about thinking in channels and tactics, and more about how media can support and augment your broader business initiatives.

Using an unprecedented set of tools to weave paid touchpoints into the larger consumer experience, we deliver more meaningful, effective, and efficient communications built for the modern consumer.

  • Audio
  • Native
  • Paid Search
  • Print
  • Programmatic
  • SEO
  • Social
  • Video

Analytics

“Relevant” can be a relative term, especially when it comes to your data. Rather than provide simple observations and reports, our analytics professionals extract true insights that speak to and influence your strategic objectives.

Using the leading techniques in measurement, attribution, and reporting with powerful tools and a select set of specialized partners, we offer a full array of analytics options that paint a complete—and relevant—picture of effectiveness.

  • Attribution
  • Data & Technology Discovery
  • Data Management & Integrations
  • Data Mining & Visualization
  • Interactive Dashboards
  • Lift Analysis
  • Measurement Framework
  • Scenario Planning & ROI Calculators

Creative

We know enough about consumers, categories, and our clients’ specific business challenges to create sharp, inspiring creative briefs. We also know a smart strategy is nothing until it’s translated into an authentic, emotional expression, then fully integrated with the media to maximize performance and results.

Our creative division, Verdant Brand Communications, continually crafts award-winning, highly effective campaigns, even in low-engagement and regulated industries.

  • Advertising
  • Corporate Branding
  • Digital & Social Content
  • Dynamic Creative
  • Graphic Design
  • Motion Design
  • Package Design
  • Video Production

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